At Just In Coffee, sustainability isn’t an afterthought, it’s at the heart of everything we do. From our innovative Eco Roast technology to ethical sourcing and zero-waste practices, we’re dedicated to creating exceptional coffee with a positive impact on people and the planet.

Our Commitment to Sustainable Coffee

At Just In Coffee Group, sustainability is at the heart of everything we do. Every cup of our coffee represents a promise — to protect the planet, support ethical farming, and innovate for a cleaner, greener future. From how we power our roasters to where we source our beans, we’re building a truly sustainable coffee supply chain.

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Eco Roast: Clean Energy from Coffee Waste

We proudly developed Eco Roast, an award-winning circular roasting technology that converts used coffee grounds into clean biofuel.

By recycling waste into energy, we eliminate landfill waste, reduce carbon emissions, and power our roasting facilities sustainably. Eco Roast is proof that innovation and environmental responsibility can work hand-in-hand — creating a zero-waste solution that redefines how coffee is roasted.

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Sustainable Coffee Sourcing

We believe great coffee starts with great responsibility. That’s why we partner only with sustainable farms, cooperatives, and ethical traders that share our values.

Our coffee is sourced from growers who:

• Practise environmentally friendly cultivation that preserves ecosystems.

• Operate fair and transparent trade models that empower local communities.

• Commit to long-term sustainability goals across water use, soil care, and biodiversity.

By working directly with farmers and co-ops, we ensure every bean contributes to a more equitable and sustainable coffee industry.

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Reforestation & Carbon Reduction with Ecologi

We’re proud to support global climate action through Ecologi. Our partnership funds:

• Reforestation projects that restore habitats and absorb CO₂.

• Carbon avoidance initiatives, such as renewable energy generation and forest protection.

• Verified climate-positive actions that offset more carbon than we emit.

Track our real-time environmental progress and see how your coffee choices make a difference on our Ecologi profile.

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Our Sustainability Policy

Our Sustainability Policy ensures that every decision — from sourcing and packaging to delivery and energy use — contributes to a better planet.

We are dedicated to:

• Reducing waste and increasing efficiency across operations.

• Expanding the use of renewable and recycled materials.

• Prioritising ethical partnerships throughout the supply chain.

• Innovating continuously to reduce our carbon footprint.

Sustainability isn’t a marketing term for us — it’s our mission. Every bean roasted and every tree planted brings us one step closer to a truly carbon-neutral coffee future.

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Drink Coffee. Fuel Change.

Join us on our journey towards a circular, sustainable coffee industry. Explore our impact, learn more about Eco Roast, and see how every cup you enjoy helps restore the planet.